Looking for innovative ways to grow your online business? Then, check out the following tips:
You are less likely to succeed in a highly competitive generic market dominated by experienced industry giants. Therefore, you need to find your own corner in your industry. Make your products unique and focus on a special customer group. For example, if you design a website to buy gardening supplies online, that’s not a new business idea. If you, however, make these supplies especially for left-handed people to use, then that’s a high-demand niche market you can easily capitalise on.
Your business will not grow on its own. You need to make a plan to adapt to increasing customer demand and render services in a timely manner. Your online business should have a vision, and you should set goals to achieve the growth you hope for. Just freewheeling it won’t do.
Mobile users are set to reap enormous profits for companies as web users did in the early 2000s. Mobile platforms are becoming more and more popular among consumers. Businesses that are online should also move into the mobile world with attractive apps and advertisements on smartphones. Without conquering mobile, your business will not grow as fast as you hope.
Search engine optimisation mainly redirects web traffic to your site. SEO may increase the number of visitors to your site, but there’s no guarantee that these visitors will end up being paying customers. Conversion rate optimisation, on the other hand, works to encourage visitors to your site to become customers. If you want to increase sales with web traffic, you will need a marketing strategy based on both SEO and CRO to succeed.
You will need to attract new customers frequently for your annual growth rate to spike. Nothing works better than a good referral program for attracting new customers. For a referral system to work, you need to offer incentives for your existing customers to refer others to your products and services. Consider Dropbox for example. The cloud service increased their growth rate by 3,900 per cent by offering free extra space to users who found them a new customer.
Blogging is a great way to create brand awareness. There are two ways to blog: on your own website and by guest posting on others. Blogging on your own website will keep existing customers interested. Guest posting on other people’s blogs that attract high traffic is a good method to get your brand known around the web. Try both to increase the demand for your company.
Do not restrict yourself to popular marketing techniques to promote your site and business. Trying something new and unusual will go a long way to give your marketing plan that extra push forwards. Combine time tested promotional tactics such as subway ads to widen your target audience. Do what companies like Australia’s SEO giant WME do to attract loyal customers: cold calling. Keep an open mind regarding your overall marketing strategy and don’t overlook tactics just because they are old.
Always keep in mind that growth will not happen overnight. You will have to be patient, and incorporate a handful of suggestions mentioned above to your promotional efforts to generate the growth you have always wished for.